What do I fear about getting old?…..becoming “functionally fixed”.
This became clear to me as I listened to a great message delivered by TV Host & celebrity Todd Sampson (Australian television personality and CEO of the advertising agency Leo Burnett Australia). Todd’s presentation at the recent 2014 National Retail Association highlighted the power of creativity. The lack of it of course led to people becoming ‘functionally fixed’.
Todd’s view was that becoming ‘functionally fixed” meant becoming more and more routine, stuck in one’s ways, becoming a dinosaur in thinking and in attitude, becoming closed minded. Routine, processes and compliance have the danger of replacing creativity, common sense and just thinking differently/creatively about how we resolve our problems and challenges.
That really scared me as I thought about many of my own conservative or fixed views. It highlighted to how we still educate using methodologies that are often from a 100 years ago!
“Creativity is fast becoming the LAST remaining competitive advantage” according to Todd who heads up the very successful Leo Burnett agency. “Most people think they are not creative. How wrong they are.”
It was Dr. Hewitt-Gleeson that invented the mantra “CVSTOBVS” – with everything we currently do (our ‘current view of the situation) there is ALWAYS a better way of doing it (better view of the situation).
The way you plan your day
The way you do your work
The way you connect with your friends
The way you market your business
There is ALWAYS a better way to do everything in our day to day. As you explore your day why not remember the mantra “CVSTOBVS”.
What will you do different today to avoid the ‘functionally fixed’ disease?!